Atrevia® 360° wins the Preventative Pet Care Product of the Year 2025 by the prestigious Pet Innovation Awards, an independent recognition platform that highlights the most innovative companies, services, and products in the pet care industry. The award was celebrated in Los Angeles, USA.
Atrevia® 360, as the newest innovation in the Petmedica® portfolio, is a chewable tablet that provides exclusive, long-lasting, and simultaneous protection for dogs against external parasites (fleas, ticks, and mites) and internal parasites, including heartworm, gastrointestinal and pulmonary nematodes, as well as cestodes (tapeworms). Formulated with praziquantel, Atrevia® 360° eliminates all relevant canine tapeworm species, such as Echinococcus granulosus and Dipylidium caninum.
Atrevia® 360° offers advanced taste-masking technology with a coating made through a specialized granulation process. The formulation incorporates bitter taste receptor blockers, masking the bitterness and enhancing palatability for higher treatment compliance.
A single dose offers up to 12 weeks of protection against ectoparasites, and its systemic activity begins within 90 minutes, eliminating 100% of fleas within eight hours and susceptible ticks within 12 hours. It has proven safety for puppies and pregnant/lactating females. Furthermore, its effectiveness does not decrease due to contact with water and can be used on the same day as a bath.
"We are honored to accept the 'Preventative Pet Care Product of the Year' award from the Pet Innovation Award. We created Atrevia® 360° to meet a growing veterinary and consumer demand for broad-spectrum, simplified, all-in-one, and long-acting parasite control," said Dr. Umberto Calderón, CEO of Agrovet Market. "This recognition reinforces our commitment to delivering next-generation veterinary products designed to improve outcomes for pets and their families."
Household pets are living longer, healthier lives due to new advances in the pet care space. The $157 billion represents the total US pet industry expenditure, and with the humanization of pets, pet owners are looking for products and services that keep their pets healthy and contribute to their daily well-being, just as with any member of the family. From vitamins and supplements, food and snacks, to pet insurance and overall pet health, the pet care industry is expanding rapidly. The Pet Innovation Award Program highlights the most innovative solutions and products shaping the future of pet care, from nutrition and wellness to grooming and safety.
"With its unique formulation, taste-masking technology, duration of action, and a broader therapeutic spectrum, Atrevia® 360° redefines what parasite protection entails. When it comes to parasite control, the market is dominated by monthly treatments that only target a part of the parasite burden - usually either external or internal," said Travis Grant, Managing Director of the Independent Innovation Awards. "Atrevia® 360° is not just an advancement, it's a paradigm shift in parasitology. This formula embodies the future of preventive care in pet health and transforms standards not only in veterinary parasitology, but in how we care for the dogs who are part of our families."
At Agrovet Market, we are committed to innovation, and recognitions like this drive us to move forward. This achievement would not be possible without the trust of our distributors and the great acceptance from our clients, who are a fundamental part of our success and inspire us to continue creating solutions that improve the health and well-being of families and their pets.
About the Pet Innovation Awards
As part of the Independent Innovation Awards organization, a global market intelligence and recognition program within the most competitive consumer categories, the Pet Innovation Awards, in its sixth edition, honor the most outstanding and innovative companies, services, and products within the rapidly expanding pet care industry. The Pet Innovation Awards provide public recognition for the achievements of pet care industry companies and products including Apparel, Grooming & Cleaning, Food & Treats, Health, Retailers & Services, and more. For more information, visit: https://petinnovationawards.com
About Petmedica
Petmedica is the companion animal line of Agrovet Market, a Peruvian company dedicated to the development and export of veterinary pharmaceutical products. With over 30 years of experience, the company has built a strong international presence through the development of innovative, needs-based products and robust technical sales support. Its portfolio of veterinary medicines is widely recognized in the Peruvian market and is distributed across Latin America, Asia, Africa, and Eastern Europe. Today, Agrovet Market stands as one of Peru's leading exporters of veterinary pharmaceuticals, driven by a commitment to quality, creativity, and global animal health.
