Petmedica® reinforced the positioning of its flagship brand, Atrevia, during the recent Expo Gato held on March 14 and 15 at Casa Prado. With the most impressive booth at the event, we established a unique connection with hundreds of cat owners, highlighting our campaign: “Recommended by veterinarians, approved by Chayanne.”
The Atrevia space was not only the most visually striking, featuring Chayanne’s image, but also offered a comprehensive brand experience. Attendees enjoyed a themed “Luau”-style photo opportunity and interactive trivia on a digital totem. Additionally, we rewarded our social media community’s loyalty with exclusive gifts and handed out collectible bags with every purchase.
The commercial strategy drove high sales volume through premium incentives, such as branded thermoses for purchases over 100 soles, along with mugs and mousepads. The highlight of the event was the raffles held over both days, where five lucky winners received a year of protection with Atrevia Trio Cats.
At Petmedica, we appreciate the public’s enthusiastic reception and the support of the veterinarians who recommend our products. We remain committed to offering the best protection for cat families in Peru.
